American Express launched Small Business Saturday in 2010 to encourage individuals nationwide to support small local businesses. Last year, 95 million people went out to shop at small businesses.
Small Business Saturday is most successful in helping local retail businesses grow their revenues over this key weekend, when public/private coalitions of small business leaders have come together to provide coordination and leadership. This year’s event is celebrated on Saturday, November 25. For more information and to sign up for promotional materials, visit here!